A r t B r o k e r
The Curated Hammer is an initiative that was born with the intention of reducing the gap that separates the curatorial realm of the market within the art world.
Auction strategy
​I define the auction format and the types of bids that will be accepted.
I manage which payment methods will be accepted as well as payment terms and consequences in case of non-compliance.
I determine the model of commissions and fees.
I define the terms and conditions for both artists and buyers.
Artist selection and curatorial development
I identify and select emerging and contemporary artists whose works have a high potential for market impact.
I develop a unique curatorial concept for each auction, connecting the selected works with a cohesive and meaningful narrative that attracts collectors and creates added value.
Digital catalogue
I design a professional catalogue that combines an attractive visual presentation for collectors with detailed descriptions of the works, information about the artists and a complete guide for participants. It is accompanied by curatorial text.
Exhibition set-up
I organize a pre-show together with the gallery or person I am collaborating with that presents the works in a physical or virtual context, allowing potential buyers to experience each piece and its narrative before the event.
Hammering
I conduct the auction with professionalism and dynamism, ensuring a smooth, exciting and transparent process for all participants.
Post-auction process
I oversee payment management, delivery logistics for both acquired and unsold works, and closing deals, ensuring a flawless experience for artists, galleries, and collectors.